Email marketing is an effective tool to cultivate relationships with your customers and boost sales. However, the task can seem overwhelming so it might be best to outsource this aspect of your business to an agency.
An agency can manage every aspect of your email strategy and execution, from strategy to design to deliverability and analytics. Discover why hiring an agency is beneficial, how it works, and how to select the right one for your business.
Strategy
Email marketing is one of the most efficient and dependable channels to promote your business. It’s also simple to set up and keep running; however, successful email marketing requires strategy.
A successful strategy should be driven by goals and metrics, so you know where to focus your efforts. Monitoring open rates, clickthroughs, conversion rates, unsubscribe rates, and list growth are essential for tracking success.
Segmenting your email marketing list allows you to send tailored emails based on subscriber preferences, interests and location. Doing this maximizes engagement and promotes higher customer retention rates.
For instance, eCommerce stores can create email autoresponders that notify customers of new products, sales and events. These sequences are effective at encouraging repeat purchases and reducing cart abandonment – which costs your business money each time a customer doesn’t complete their purchase.
For a successful email campaign, you need an excellent email list and effective design. Furthermore, ensure your emails remain consistent and on-brand so they’re easily recognized by your subscribers.
Design
Design is the art of strategically positioning content within an email that resonates with your readers and encourages engagement. It forms the basis of any successful email marketing campaign, serving to grow your subscriber base, boost conversion rates and foster brand loyalty.
Email marketing for an agency requires using professional, mobile-responsive templates. A reliable email agency should offer you a selection of templates tailored to fit your brand and target market.
A successful agency will create content tailored to your niche and targeted at subscribers, helping you stand out from competitors and boost sales. Furthermore, it builds trust with customers while forging long-term partnerships.
Automation
Automation is a crucial element for a successful email marketing campaign. It helps you target the right subscribers with tailored messages that provide maximum value to them.
Automated follow-ups, such as autoresponder campaigns, can be sent to a segmented list of recipients after certain actions have been taken – like downloading an asset or signing up for an email list. These emails help build trust, promote new products or services and keep customers engaged between purchases.
Automating sales can be an effective tool, so it’s essential to find the ideal email marketing service for your agency. Look for a tool with user-friendly features such as app integrations, behavior-based automation and A/B testing options.
Though technical feasibility must be taken into account, the level of automation will ultimately depend on factors like benefits and costs associated with automation, labor supply-demand dynamics, as well as various regulatory and social concerns. Financial services and insurance are two sectors where automation is rapidly revolutionizing work.
Testing
Email marketing requires testing to maximize its effectiveness. To do this, create two versions of your materials (Option A and Option B), then send them to a small portion of your audience to determine which performs better for achieving certain conversion goals.
Email content can be tested for various factors, such as design and wordsmithing. But it’s best to focus on those elements which will likely increase your open rates and conversions.
Email campaigns often test subject lines, personalization and calls to action. Since these elements are essential for creating an effective email campaign, testing them thoroughly is a must.