Your subject line is your first impression, and it can make or break your email campaign.
That is why it is essential to comprehend what makes for an effective subject line. In this article, we’ll give you ten tips for improving your subject lines and helping you stand out from competitors!
1. Keep it short and sweet
The subject line of an email message serves as its “headline,” and more than 35% of recipients open it. Thus, getting it correct is of utmost importance.
First and foremost, keep it short and sweet – 49 characters is the standard to hit for making your subject line stand out and be click-worthy.
Second, keep it relevant – include top brand names and industry buzzwords to boost your open rate.
Third, it is essential to create a sense of urgency – people will respond better to your emails if they believe there is limited time for action.
Personalization also works wonders – people will respond to emails that are tailored specifically for them and include their name or other details that convey how valuable they are to you.
2. Make it relevant
Subject lines are an essential element of email marketing. They determine whether people open your emails and click through on links within them.
A great subject line should pique the recipient’s curiosity about what lies within. It must be tailored to their needs and interests.
Personality is also key. Sending out an email with a subject line that doesn’t resonate with your customer will annoy them and turn them away from your brand.
Numeric information and data can make your content more pertinent to subscribers, especially when offering a deal. It’s also an effective way to encourage people to open your email.
3. Create a sense of urgency
Subject lines that elicit a sense of urgency have been shown to increase open rates. They tap into our human instinct for not missing out on something special and are frequently utilized by brands offering limited-time deals.
They can also be beneficial for customer reward programs that have time constraints or deadlines that must be met. Mentioning these details in the subject line helps recipients understand what needs to be done and when.
One way to instill a sense of urgency in your subject line is by employing action-oriented verbs. These words are much more captivating than plain statements and may significantly boost your open rate.
4. Ask a question
A question is an effective way to capture your readers’ attention. They’re eager to find out the answer, making them more likely to open your email.
Additionally, questions create urgency and scarcity in your subject lines, stimulating the reward centers of our brain. They also prompt people to respond to your email by clicking on the link provided in the subject line.
However, too many questions in a single subject line can overwhelm your list. Keep it to a minimum by using questions sparingly and only when you are providing something of genuine interest.
5. Make it personal
The ideal email marketing subject lines are personalized and convey a feeling of being cared about by the sender. They are also memorable, leading to higher open rates than generic messages sent out to large groups of people.
Make your subject lines more personalized by including the recipient’s name in the opening line. This works best if you already have a relationship with them or can identify their interests through some basic data like age, location or hobbies.
Another way to make your subject line personal is by including a quote or story from the recipient’s life. This technique works especially well when trying to build trust and establish an emotional connection.