Free Tools For Email Marketing

free tools for email marketing

If you’re a small business owner or just want to enhance your personal brand, email marketing is one of the best ways to connect with your audience. Fortunately, there are plenty of free tools available that provide all the essentials at no cost.

Some of these tools are tailored towards creators (like bloggers, artists, podcasters), while others offer features that can help your business expand. Free plans offer an excellent opportunity to test out email marketing before investing in paid options.


Mailchimp is an email marketing platform designed to assist businesses and individuals in growing their customer base. It’s one of the most popular tools in this space, boasting features suitable for both novices and seasoned marketers alike.

The software is free for both businesses and individual users, though the amount of email sent is limited. The service offers marketers a range of tools to manage their lists and campaigns as well as tracking analytics.

With email automation, you can craft personalized emails based on subscribers’ behavior and preferences. This enables you to send out emails that are more likely to convert your readers into buyers.

It also features an effective segmentation tool, enabling you to divide your audience into distinct segments based on engagement, location and more. These data points can help inform marketing decisions, enhance campaign results and increase revenues.


MailGenius is an email testing program that helps ensure your emails won’t end up in a subscriber’s spam folder. It features both a free deliverability tester and spam checker to guarantee delivery of your emails.

Additionally, this service offers users personalized advice to boost their email delivery rates. It works with all major email providers such as Gmail, Outlook and MailChimp.

MailGenius also provides users with the ability to monitor their domain’s reputation. This can assist in detecting spam traps, spoofing attempts, and more.

The platform also allows you to book a complimentary meeting with one of their certified email specialists. Here, you can discuss all aspects of your email marketing campaign in detail.


SendWithUs is an effective email marketing app, offering a free trial plan for small businesses. Additionally, the platform has Lite and Enterprise pricing plans to accommodate larger email sending requirements.

Its email template designer allows users to craft responsive emails that look great across any device. Furthermore, the platform enables customization of content so you can send personalized emails tailored specifically for each recipient.

With it, you can create digest emails to compile multiple notifications or updates into one message. These are great for increasing open rates and decreasing CTAs (call-to-actions).

Zapier can also help you automate new subscribers from your form, helping to stay on top of your email list and keep the momentum going.


YMLP is an easy-to-use email newsletter software perfect for those needing to send out a large number of emails. Plus, the company offers a free plan, making it an attractive option for small businesses.

However, it may not be suitable for larger businesses or those needing advanced features. The free version only has a limited number of contacts and few capabilities, making it less comprehensive than some of its rivals.

However, it’s an ideal tool for those who don’t require to send out a large number of emails. Furthermore, its affordability makes it ideal even for inexperienced users with modest expectations from such a service.

YMLP’s free plan offers 30 templates that you can use to craft professional emails. Plus, it’s user-friendly and provides fast, dependable service.