Email marketing is an effective way to keep your customers informed and engaged with new products, special offers, or upcoming events. It also helps build customer loyalty and enhance customer retention.
Many email marketing services provide a free plan that permits you to send unlimited emails to your contacts. Unfortunately, these plans become more expensive as your subscriber count increases.
Constant Contact
Constant Contact provides a robust selection of email marketing tools, including an intuitive drag-and-drop editor and prebuilt templates. Furthermore, the platform has strong integrations with other popular email services and productivity applications.
The interface is user-friendly and straightforward to use, making it a great option for novice users. Furthermore, its industry-leading deliverability rates make it ideal for businesses that want emails that won’t get caught in spam filters.
Constant Contact’s suppression list is another valuable feature, helping businesses ensure that their email campaigns do not accidentally reach people who have unsubscribed. In many countries, this is a legal requirement so it’s an intelligent way to safeguard your brand from unwanted email.
It also offers other tools, such as a landing page builder and popups that are activated when users take certain actions on your website. These features are especially effective for growing your list and increasing open rates, since they allow you to create targeted signup forms that only display when certain actions have been taken on your site.
Sendinblue
Sendinblue is an email marketing service that offers various features to automate and optimize your campaigns. Plus, its excellent customer support team are always ready to answer any queries you may have.
It also features an email builder with drag-and-drop capability and some premade blocks to make creating messages easier. Furthermore, there’s a chat function and CRM integrated.
The platform has an aggressive anti-spam policy and requires DKIM authentication for emails sent from your domain, helping to prevent messages from being blocked and delivered to spammers’ inboxes.
Track your emails’ performance with heatmaps and A/B testing, as well as filters that show how people are engaging with your campaigns and what content they’re paying attention to.
Furthermore, it offers an extensive suite of automation features and is easy to integrate with hundreds of other tools. These include lead generation programs, online courses and LMS platforms, event management applications, e-commerce stores, and analytics packages.
Moosend
Moosend is an email marketing service that allows you to craft beautiful newsletters, automate your campaigns and increase lead generation. Plus, its powerful segmentation tools help boost open rates and conversion rates.
Drag-and-drop email builder makes designing emails that look professional a breeze, with responsive templates tailored for different screen sizes and devices.
Customize the design of your emails by using custom fonts and adding videos. These features may not be standard in other email marketing services, but they can add a personal touch to content.
Another outstanding feature of Moosend is its e-commerce automation, which mines customer data to send them relevant products. It uses web tracking technology to monitor subscriber behavior and recommend items based on what they’ve viewed or purchased.
Moosend boasts 42 direct integrations with third-party services, such as CRM, list validation and eCommerce platforms. These include Shopify, Magento and Woocommerce among others.
HubSpot
HubSpot has everything you need for successful email campaigns, website content and customer service management – and it’s easy to use! Plus, with its ever-evolving features set, there’s always something new to enjoy!
Segmentation allows you to organize your contacts based on their individual interests and characteristics, enabling tailored messaging tailored for each recipient. This feature is particularly helpful for lead scoring, which assists in identifying and prioritizing the most qualified prospects.
Create custom properties for each contact to collect additional data about them.
Another feature worth noting is the capability of setting up chat conversations with leads. This makes it simpler to connect with sales-ready prospects and prevents email delays that often occur when sending out emails.
The program also provides basic analytics to measure the success of your email marketing initiatives. This can assist in understanding which keywords drive traffic, when leads open and click through on your emails, as well as where they reside.