Email marketing is an effective tool that can help your business expand. However, it may be challenging to know which software best suits your requirements.
For successful marketing campaigns, the ideal software should provide a range of features. It should also possess robust automation and reporting capabilities as well as excellent customer support.
GetResponse
GetResponse is an impressive email marketing solution with a user-friendly interface and advanced features like automation, analytics and email address list management.
Email sign-up forms are an effective way to turn website visitors into subscribers. You can create various types of forms for your blog, specific articles and landing pages.
Additionally, GetResponse’s Perfect Timing feature guarantees that your email will reach its contacts at precisely the right time, helping to boost conversion rates and maximize sales opportunities.
You can also integrate your email software with other tools that support running your business. For instance, GetResponse could be integrated with a CRM to automatically add subscriber details.
Autoresponders allow you to send emails based on an audience’s actions. These email campaigns may include welcome emails, product promotions and other follow-ups. You can set them up so they launch when a new subscriber signs up, opens their first email from you or clicks a link within an email sent them by you.
ActiveCampaign
ActiveCampaign is a cloud-based software platform designed to assist small and medium sized businesses automate their marketing strategies. Its email and automation software is user friendly even for non-designers or technophobes, making it the perfect solution for businesses on a tight budget.
This software helps you craft and send personalized emails and newsletters that your audience will actually read. Furthermore, it features automations as well as a powerful split testing tool to maximize results.
Drag-and-drop email builder makes it simple for anyone to create an email from scratch or use one of their templates. You can also construct functional subscription forms, dynamic content, and email segmentation with ease.
Its automation map helps you visualize how various automations integrate to optimize your business growth. It can also be used for tracking results and ensuring you’re doing everything possible to increase sales.
ActiveCampaign’s site tracking feature enables you to monitor the activities of contacts on your website in order to craft more tailored messaging for them. This could include sending follow-ups, tagging them for future deals, or creating custom new messages just for signups.
MailChimp
MailChimp is an established email marketing platform that lets you design attractive emails, send them to your subscribers and monitor their performance. It also has an autoresponder feature which enables you to schedule when your emails will be sent out.
With a free account, you can send up to 10,000 emails each month and access most of their tools and templates. However, for businesses with large mailing lists, pay-as-you-go plans are available.
MailChimp can also track customer behavior on your website, such as which products they’ve bought or which links they clicked. This enables you to tailor content according to their purchase patterns and increase conversions.
MailChimp stands out among other email marketing solutions because it is tailored to ecommerce and retail businesses. As such, it can be used for sending targeted retargeting campaigns, reminders, and product recommendations to customers who haven’t made a purchase in some time.
Campaign Monitor
Campaign Monitor is an easy-to-use email marketing platform that enables you to send beautiful, relevant newsletters and cultivate a dependable channel for engagement with subscribers. With its drag-and-drop email editor and over 90 templates, creating personalized emails that excite readers is now simpler than ever.
The service also provides tools for sending automated emails, tracking email open and click rates, and creating landing pages. Furthermore, you can create custom integrations to transfer data between the system and third-party platforms.
Campaign Monitor’s platform is user-friendly and requires no coding skills to use. You can import data from various file formats, such as ZIP, TXT (tab-delimited), CSV and XLSX; however there may be certain restrictions which could limit what you can import: lists that haven’t been mailed in some time, rented or purchased databases and information associated with gambling or pharmaceutical products.