Email marketing is an effective way to connect with your audience and boost brand awareness. However, timing your emails correctly is essential so they arrive in their intended recipient’s inbox and are opened.
When it comes to email marketing, timing isn’t always a given. To determine when the most effective time to send out your campaigns, take into account your audience and their behavioural patterns. Here are some tips for selecting an optimal time of day for sending out emails.
Monday
Email marketing is an integral component of your digital marketing strategy. But before you send out those messages, it’s essential to identify when your target audience will most benefit from what you have to say.
Generally, the best time to send your emails is early in the morning. This is because many people have just started their workday, meaning they won’t be too busy to read your message.
However, you could also try sending your emails during lunchtime or after work on Wednesdays and Thursdays. This strategy works particularly well if your primary audience consists of remote workers, stay-at-home parents, or those who work on the weekends.
Tuesday
Studies have confirmed that Tuesday is one of the best days for sending email marketing. This is because people are most likely to open and click on your emails while at work.
However, it’s essential to remember that different audiences may respond differently to your email messages. Therefore, testing various day and time combinations before selecting the optimal timing for your campaigns is a wise idea.
Wednesday
Email open rates, click-to-open rate and click-through rate are the primary metrics to consider when determining when to send email marketing. However, these figures may not always apply to your audience and industry.
Wednesday is an ideal day to send your marketing emails, as it typically has the highest open rates after Friday but slightly lower click-to-open and click-through rates than Thursday due to many people taking a mental break during the middle of the week.
Thursday
Email marketing is an essential element of your digital marketing strategy, but it’s not enough to just send them out. Instead, you must time them perfectly for optimal effectiveness with respect to your audience.
Thursday is an ideal day to send email campaigns. It tends to have the highest open and click-to-open rates.
However, that doesn’t mean you can’t experiment with sending emails at other times. Omnisend had some success sending emails at two o’clock in the morning, though their open and click-through rates were much lower than usual.
Friday
According to the most recent email marketing industry data, Fridays consistently record the highest open rates. But that’s not the only day that works well.
Monday and Wednesday are particularly profitable days, boasting open rates that can reach 18%.
However, not every business type benefits from email campaigns. Therefore, it’s essential to determine when and how best to send them depending on your audience and objectives.
If your company provides products and services related to entertainment, sending marketing emails on Friday or over the weekend is a wise idea. This will allow you to reach an audience who may not be available during normal work hours.
Saturday
When sending email marketing, the best time to do so is during the day. But this depends on who your target audience is and the type of emails you’re sending them.
Similar to Friday emails, weekend emails can be effective if they focus on topics people find interesting. This includes sports-related or hobby brands.
Saturdays and Sundays have similar open rates and trends, but also lower click-through and revenue per email due to people being in the entertainment zone and less likely to engage with business-related messages.
Sunday
When it comes to email marketing, there are numerous factors that can determine its success. One of these is timing.
When sending your email, the ideal timing should be considered when your recipients will be most receptive. This can be challenging to determine, but it’s a crucial element in crafting an effective marketing strategy.
Studies have indicated that the ideal time to send email is between 8am and 10am. Additionally, this window of opportunity also shows people are most likely to open their messages.